An independent practice running evidence-led campaigns for mission-driven clients. Careful planning, secure execution, honest measurement.
Campaigns designed around what audiences do afterward, not just what they see. Research-driven planning, message development, channel strategy — grounded in evidence rather than assumption.
Engagement scaled to the sensitivity of the brief. Vendor selection, data discipline, and supply-path integrity decided before the first impression serves.
Reaching audiences that resist conventional channels. Direct publisher relationships and supply-side discipline make the difference in markets and demographics where the obvious paths fall down.
Brand-lift studies, behavioural research, post-campaign reconciliation. Outcomes that hold up to scrutiny, not delivery reports.
Pericles Digital is an independent programmatic practice run by Jamie Holloway. The work splits between behaviour-change campaigns for mission-driven clients and the operational discipline that makes those campaigns possible — vetted supply, defensible measurement, secure handling end-to-end.
Eight years across DSPs and independent agencies in Chicago and London. The bias of the practice is toward depth over breadth — most engagements involve actually getting under the hood of the campaign rather than handing it to an automated stack. The name is a reminder to think long.
Founded 2024.
Engagements typically begin with a short conversation about brief and constraints.